OMD FWD: 31.02.2023
OMD Worldwide
2 June 2023

This week’s FWD covers the latest from Google’s generative AI announcement at the I/O 2023 conference. Through Google’s Search Labs, a new program to access early ideas and products, approved users can now test AI within Search, including everyday queries, shopping and more, to deliver more accurate and comprehensive search results directly.

Google said, “The new generative AI-powered Search experience will help you take some of the work out of searching, so you can understand a topic faster, uncover new viewpoints and insights and get things done more easily. So instead of asking a series of questions and piecing together that information yourself, Search now can do some of that heavy lifting for you.”


  • As part of its “Do What Moves You” platform, Bacardi will share Dancing Shoes NFTs, to be traded for a physical pair, and a custom Snapchat lens at the Bacardi x Stadium Goods launch event.
  • McDonald’s has launched geofencing technology within the app to serve meals faster. Using GPS tracking, staff will be notified when customers enter the restaurant’s digital perimeter.

Latest Innovation:

  • Hostaway, a startup providing software used to help manage vacation rentals across many channels, including Airbnb and, have invested $175m into expanding its own vacation rental management platform. Find out more here.

Latest Insights:

  • YouTube stories will no longer be available from June 26th, as the platform focuses on Shorts, Live, long-form videos and Community posts.
  • The Apple WWDC 2023 conference is next week, and here’s what Tech Crunch expects from the event.

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