Barbie breaks multiple records: As of Monday, Barbie is Warner Bros’ ‘highest-grossing film ever,’ passing Harry Potter and the Deathly Hallows Part 2. Barbie is also the biggest-ever female solo-directed film, earning $1.8B at the Worldwide Box Office.
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Global ad spending will hit $1T: Global ad spending is on track to top $1T for the first time, Warc reports. Spending will grow 4.4% in 2023 and 8.2% in 2024, with growth led by social, retail media, and connected TV.
TikTok’s new ad feature: TikTok users will begin to see sponsored posts alongside organic content when using TikTok’s in-app search feature. Similar to users’ For You feeds, ads will have the same “sponsored” label.
Instagram’s new feature: Instagram adds a new way to interact with post replies in order to create more engagement. Users can now share comments from any public post or Reel to their Instagram story.
X launches Job Listings: X (Twitter) officially launched its new Job Listings element in beta. To use the feature on business profiles, companies must first subscribe to Verification for Organization X’s, $1k per month plan.