This week’s FWD covers the latest on AI from Omnicom. Last week at the Cannes Lions Festival of Creativity, Omnicom debuted ‘Omni Asist’ in a first-of-its-kind partnership with Microsoft.
Using Generative AI, the virtual assistant built within Omni, Omnicom’s marketing orchestration platform, will help employees across the Omnicom network with tasks across the advertising process, such as compiling audience insights and building media plans.
Omnicom has said that it continues to consider the use of Omni Assist as a beta test before rolling it out more broadly. Employees could use Omni Assist to seek answers regarding which consumers to target i.e., for a specific type of cleaning product, or to list effective influencers for promoting a given product within a specific budget.
- Rockstar’s virtual concert: PepsiCo’s Rockstar Energy Drink plans to launch a free, immersive in-app concert series on Spotify featuring several artists, including Stomzy. Five immersive digital worlds will accompany each performer, aligned with each artist’s unique “concept of play,” including gaming and nightlife.
- TikTok interactive add-ons: TikTok launched interactive add-ons to For You Page content to give businesses more ways to encourage engagement with their ads and brand campaigns as “viewers who have liked, shared, or commented on a brand video are 150% more likely to buy a product or service.”
- Download Instagram Reels: Following testing over the past few months, Instagram has launched the option to download publicly posted Reels to your camera roll. This provides an additional way to share Reels content.
- LinkedIn shares content tips: LinkedIn has shared key best practices to make organic and paid posts stand out in-stream, including more interactivity, inspirational and disruptive content, and concise headlines.