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Reddit partners with Google: Google has made a strategic move to shore up its Search business in a new deal with Reddit that will give Google exclusive access to Reddit’s data for use in Search and within its generative AI projects. As per Google, “This partnership will facilitate more content-forward displays of Reddit information that will make our products more helpful for our users and make it easier to participate in Reddit communities and conversations.”

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Instagram tests live-stream games: To enhance engagement, Instagram tests live-stream games in the app. Some creators now have the option to play either “This or That”, a question and answer prompt that you can share with viewers or “Trivia” to generate more engagement within Instagram live-streams.

Threads tests post drafts and camera integration: Threads has begun testing post drafts, which reportedly was one of the most requested Threads features. Threads has also added a new integrated camera that enables users to take photos in-stream.

Meta expands Instagram’s creator marketplace: Meta is expanding access to its Creator Marketplace tool to allow more businesses to search and connect with relevant platform influencers for their campaigns based on various qualifiers, including focus topics, follower counts, and location.

Generative AI ramps up on social: Generative AI on social media has opened up various possibilities and potential use cases. Here is an overview of all generative AI features launched so far across LinkedIn, Snapchat, X, YouTube, Pinterest, Facebook, and Snapchat.