OMD FWD: 21.02.2024
OMD Worldwide
21 February 2024

Top Story:

Snap announces new partnership with Fospha: Snap has announced a new partnership with digital measurement platform Fospha to facilitate more in-depth campaign analytics in the app. As per Snap, “The partnership will help marketers measure the impact and effectiveness of their Snapchat campaigns, with an emphasis on cross-marketing return on ad spend (ROAS).”

Other Trending Stories:

YouTube launches new Connected TV layout: YouTube has launched a new channel page layout for TV, providing another way for creators to maximize connection with a broader range of viewers. As per YouTube, “Viewers globally now watch 1 billion+ hours on average of YouTube content on their TVs every day.”

Instagram tests hashtag limit: Instagram has begun testing a new limit on how many hashtags users can add to posts, with users reporting five being the maximum number of tags that can be included within a single update.

TikTok publishes new mobile game marketing trend report: TikTok has published a new report on mobile game marketing trends, looking at the shift in the mobile gaming landscape and how game marketers can utilize TikTok for their promotions.

PepsiCo’s Starry spotlights in new campaign: PepsiCo’s soda brand Starry partnered with basketball player Giannis Antetokounmpo on a new ad that ran during the NBA All-Star 2024 recent game. The campaign combines elements of music and culture to showcase the brand’s lemon-lime flavour and playful positioning.

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