OMD FWD: 2.02.2023
OMD Worldwide
2 February 2023

This week’s FWD first covers the latest on generative AI technologies. OpenAI, the company behind DALL-E and ChatGPT, has released a free tool to “distinguish between text written by a human and text written by AIs.”

The tool, known as a classifier, can be used to determine whether someone is trying to pass off AI-generated text as something that was written by a human. OpenAI released a press statement, making it clear that the classifier is a work-in-progress, is “not fully reliable” and “should not be used as a primary decision-making tool.”


  • Amazon Ads, Brand Innovation Lab (BIL) is differentiating the ad space with innovative, tailor-made consumer experiences with a team of experts.
  • TikTok has a range of activations planned to highlight Black creators and Black-owned businesses throughout Black History Month, including #BlackTikTok.


  • DEEPBRAIN AI is an artificial intelligence company that creates AI-generated videos using basic text in 5 minutes or less, using a ‘Text-to-Speech’ feature. Check it out in action here.


  • Twitter applies for US licenses to facilitate in-app payments in a bid to make payments a big revenue driver for the platform.
  • Disney showcases how the technology used in The Mandalorian series will bring its advertising to life in future shows and films.
  • Enterprise blockchain adoption may grow as hybrid cases evolve. Companies like Visa, Walmart, and CVS are using blockchain technology to evolve.
  • Instagram’s founders return with a new social app called ‘Artifact’. The app will use AI to provide a more curated news content consumption experience.

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