OMD FWD: 18.10.2023
OMD Worldwide
18 October 2023

Top Story

Meta’s Quest 3 headset has arrived: Meta’s Quest 3 headset has launched. Some users have begun posting videos wearing the glasses and interacting with the real world. The glasses allow you to go about your day without taking the headset off, whether you’re at a coffee shop, cooking a meal, or waiting for an elevator.

Netflix tests cloud gaming: Netflix is beginning to test its cloud gaming service in the US after initially launching trials in Canada, and the U.K. Netflix members can play its games on smart TVs and TV-connected devices, like Fire TV and Chromecast, by using their phones as the gaming controller.

The latest from Advertising Week: This ad, spotted at Advertising Week New York, conveyed the attitude towards AI throughout the opening day. As reported by The Drum, “Excitement and curiosity about the tech ran high. But the need for humans in the loop was emphasized even more.”

Snapchat website embedding: Snapchat now allows websites to embed public content on the app, including Lenses, Spotlight videos, Public Stories, and Public Profiles. This move aims to drive more traffic to the app and website and expand Snapchat’s reach.

#TikTokHalloween begins: The spooky season begins with #TikTokHalloween. TikTok announced its latest Halloween activations, including a range of spooky-themed AR effects and visual tools, including a makeup tool to help users with their Halloween looks.

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