OMD FWD: 13.09.2023
OMD Worldwide
13 September 2023

This week’s top story covers the latest from Apple. Mashable reports on everything you need to know from the iPhone 15 event. From the latest version of its flagship product, the iPhone 15 and iPhone 15 Plus, to the Apple Watch Series 9.

Showcasing Apple’s latest technology, Olivia Rodrigo’s ‘Get Him Back!’ music video was exclusively shot on the newly unveiled iPhone 15 Pro.


King x World Surfing League: The World Surfing League teams up with Candy Crush to promote finals with an in-app “Soda Surf Cup” and includes the opportunity to win real-world prizes.

LinkedIn content library: LinkedIn adds a new branded content library that lists all influencer campaigns in the app. The new search functionality will enable users to explore affiliate marketing campaigns on LinkedIn.

TikTok in-stream shopping: TikTok tests new in-stream shopping in the US, continuing the platform’s eCommerce push. Users are beginning to see a “Shop” tab within the app, giving it premium placement in the UI.

Instagram Close Friends posts: Instagram has rolled out a new option that allows users to share feed posts with ‘Close Friends’ only. This provides another way to create enclosed group engagement on the app.

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