OMD FWD: 10.04.2023
OMD Worldwide
10 May 2023

This week’s FWD covers the highlights from IAB’s NewFronts 2023. The IAB NewFronts is a four-day event that brings together brands, agencies, media buyers, and technology providers to reveal what’s next in data-powered advertising across digital video, advanced TV, and connected TV.

During the event, Meta announced the expansion of AR ads to Instagram Reels, Facebook Reels, and Facebook Stories. Wishu reports the offering is “similar to what Snapchat has had for years as a pioneer for AR-based advertising.”

TikTok announced a new ad offering to brands called Pulse Premiere. The offering allows brands to buy ads on specific publishers’ TikTok content in categories such as sports, entertainment, and lifestyle. The Wall Street Journal reported publishers will get a 50% cut.


  • Amazon has acquired audio content discovery engine, Snackable AI. The team will be working on Amazon’s existing podcast features offered through Amazon Music.
  • To help Gmail users identify emails from legitimate senders, Google will soon implement a blue checkmark system in users’ inboxes, with blue ticks appearing next to approved brand profiles.

New Innovation:

  • Brave, a web3 startup guaranteeing privacy when browsing the internet. The Brave crypto wallet can be accessed directly from the users’ browser and ensures you are less vulnerable to cyber-attacks.

Latest Insight:

  • Instagram is testing a new generative AI sticker creation process in the app based on text prompts.
  • LinkedIn experiments with AI-generated features, including post prompts, profile summaries, and job descriptions.

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