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Apple releases its first Vision Pro ad: Apple’s first Vision Pro ad echoes the original iPhone commercial, set to release on February 2nd, 2023. Titled “Get Ready,” the ad features an exclusive look into a view from wearing the device.

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Amazon reveals generative AI at CES 2024: At CES 2024, Amazon revealed three developers delivering new generative AI-powered Alexa experiences, including AI chatbot platform Character.AI, AI music company Splash, and Voice AI game developer Volley.

Peloton creates TikTok content for Gen Z push: In a partnership with TikTok, the #TikTokFitness co-branded hub on TikTok features a selection of workouts with instructors, creators, and celebrities, marking the first time Peloton has made bespoke social content outside of Peloton-owned channels.

LNER unveils new multichannel campaign: LNER announce the launch of a new campaign featuring LNER’s first-ever character, Eleanor. Media planning and buying for this campaign is being handled by MG OMD, covering VOD, OOH, Social, and Display.

X releases new data on vertical ad placement: In a partnership with Integral Ad Science, a global media measurement and optimization platform, X states, “Vertical video is the fastest growing surface on X. Over 100M people around the world are consuming vertical video daily at an average of over 13 minutes per day.”