This week’s FWD covers the latest from Apple’s annual Worldwide Developer’s Conference (WWDC). Apple announced a host of new updates and developments at the event, including the highly anticipated first iteration of the mixed reality glasses, ‘Apple Vision Pro’.
Welcoming the era of spatial computing, Apple Vision Pro “seamlessly blends digital content with your physical space”, which lets the user experience both VR and AR experiences, with simplified eye and finger controls to interact, digital elements that respond to real-world cues, and immersive AR elements.
Users navigate the technology “simply by using your eyes, hands, and voice”, and the device will be available early next year in the U.S.
Latest News:
- The State Farm ‘Gamerhood Challenge’ returns, adding YouTube as a streaming partner. Targeting Gen Z and influential gamers, streamers and content creators to battle it out in esports challenges.
- To mark Pride Month, TikTok will host a ‘Queer Inclusivity in Marketing’ event on June 13th, to help brands maximise their efforts to expand inclusion in planning outreach. Sign up for the event here.
New Innovation:
- myGwork is a tech startup that aims to empower the LGBTQ+ community by offering individual members a safe space to connect with inclusive employers to find jobs, mentors, professional events, and news.
Latest Insight:
- Head of Instagram, Adam Mosseri, shares a new overview of how Instagram’s Feed, Reels, and Stories algorithm ranking works.
- Meta shares new tips on maximizing ad campaign performance based on its ‘Performance 5’ framework. Read Meta’s 5 tips here.
