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Snapchat launches first virtual make-up drop: Snapchat launched its first virtual make-up drop with e.l.f Cosmetics, as it looks to expand its Bitmoji promotions. Users can try make-up on both their Bitmoji and via Try On Lens, and will then be able to purchase the product in–stream via a dedicated Bitmoji drop link.

TikTok guides creators to make longer content: TikTok says that users spend half their time in the app watching minute-long clips. TikTok said, “TikTok executives told the creators that by embracing longer videos, they can make more money and have more time to get their messages out.”

McDonald’s new Happy Meal activation: McDonald’s collaborates with artist and streetwear influencer Kerwin Frost for a customized Happy Mealbox. The activation will include a TV spot, social elements, AR, and gaming content.

Instagram tests new ‘hype’ option: Instagram has begun testing a new ‘Hype’ option on the app to encourage engagement with stories. Users can now post a comment to a story that other users can then see in-stream.

Snapchat launches Snapchat+ gift memberships: Snapchat has launched Snapchat+ gift memberships for Christmas. Snapchat said, “Just in time for the holidays, Snapchat+ subscriptions are now available in the US for purchase via Amazon!”