OMD FWD – 05.10.2023
OMD Worldwide
5 October 2023

Top Story

X signs content deal with Paris Hilton: X signed a first-of-its-kind content deal with Paris Hilton to include four original videos each year, i.e. Live-shopping broadcasts, and will also serve as a launch partner for new X products, services, and feature releases.

Other News

TikTok test ad-free tier: In a small-scale single market test outside of the U.S., TikTok is testing an ad-free subscription tier for users, covering ads served by TikTok, not influencer marketing or campaigns.

Maybelline x Roblox campaign: Maybelline New York targets the music and gaming communities by launching an interactive Robolox campaign, “Makeup Your Mix”, in partnership with AI music company Splash.

LinkedIn expands CTA buttons: LinkedIn is expanding its display of custom CTA buttons for profiles. This expansion, displayed in both search and in-stream, will add an additional element to drive creator engagement.

TikTok shares new ad insights: TikTok shares new insights following research into ad effectiveness and key factors driving ad performance on the platform, including a new equation: “Attention x Resonance = Engagement.”

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