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White House announces its creator economy summit: In August, the White House will host the first-ever White House Creator Economy Conference, which will invite a group of influential social media personalities and industry professionals to discuss issues like data privacy, fair pay, AI and mental health with senior White House officials.
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Apple expands 30% fee for Meta & IG ads to more regions: Beginning back in February, Apple introduced a fee for U.S. advertisers who use the Meta or Instagram iOS app to boost a post. The fee is now being expanded to all advertisers in all regions, with Apple retaining a 30% service charge on the total ad payment, excluding taxes.
TikTok to develop AI chatbot Genie: With the AI race heating up, TikTok is preparing to launch its own AI chatbot to Western users, based on a recent filing in the U.S. where TikTok has sought to trademark the name “Genie”. Its coming AI chatbot tool would enable users to pose questions in-stream, and get immediate responses, among other functions.
EU commission says Meta violates DMA: Meta launched its ad-free subscription package in Europe in November last year, which enables EU users to opt out of ads and data tracking entirely, so long as they pay €9.99 per month. The EU Commission has ruled that Meta’s ad-free subscription plan fails to comply with the Digital Markets Act (DMA).
X rejoins GARM: Following Musk’s takeover at the app, X distanced itself from GARM commitments, which resulted in Twitter’s brand safety team moving on from the company. Now it’s looking to re-establish its commitment to GARM’s mission, which will see X re-committing to its pledge to uphold the parameters set out in the GARM guidelines.
