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Snap revels latest updates at the annual Partner Summit: In addition to the announcement of Snap’s plans to launch their next version of AR glasses, the company unveiled a range of new app updates, which provide a range of new considerations for marketers. Announcements includes updated UI, which seeks to simplify various engagement options in the app, Snap Star Collab Studio to facilitate more brand/influencer partnerships, and further AI recommendations in-feed.
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YouTube announces expansion of auto-dubbing: Announced as part of its “Made on YouTube” event this week, which primarily focused on a range of new AI expansions, YouTube’s also bringing its auto-dubbing feature to more markets and languages later this year.
Reddit launches top Ads Library: Reddit’s Ads Library, similar to the same offered by TikTok and Meta, offers advertisers insight into the best performing campaigns running on the platform in various verticals.
Updates announced at 10th annual TwitchCon: At this year’s TwitchCon in San Diego, the company made announcements around growing mobile engagement, updates to the ‘Clip Carousel’ that enhance content discovery, and Shared Chat that enables cross-community engagement.
TikTok adds misinformation measurement: Following the addition of Brand Safety to industry-standard measurement earlier this year, TikTok has announced that all three of TikTok’s third-party brand safety and suitability measurement partners – DoubleVerify (DV), Integral Ad Science (IAS) and Zefr – provide advertisers with post-campaign misinformation data for the content that runs directly before and after their ads in the For You Feed.
