The following specifications are for clients connected to OMD Sweden.
Accepted file types: JPEG, GIF, HTML5
File size: 100 kb
Polite load- 100 KB
Animation length: Maximum 30 sec
On all GIF ads with partially black or white backgrounds a visible border of a contrasting color to the majority background color of the ad must be added.
Cannot contain auto-video, auto-audio, or auto-expandable.
All HTML5 ads should support the clickTAG variable.
Frame rate no faster than 18 fps.
Pop ups, surveys or any ad that spawns them are not allowed.
Colonizing ads that spawn additional windows or messages beyond the original advertising message are not allowed. Ads must open in a new tab or new window only.
When sending the assets to us, make sure they are validated and approved in this validator:
Adserver:
Google Campaign Manager
Validator: https://h5validator.appspot.com/dcm/asset
Information: https://support.google.com/displayvideo/answer/10261241?sjid=594552419943230553-EU
AdForm
Information:
https://www.adformhelp.com/hc/en-us/articles/9738596324881-Requirements-for-HTML5-Banner-Fi
Keyword match
Maximum weight for desktop: 200kb/format
Maximum weight for mobile: 150kb/format
Files must be delivered in: JPG , png, gif, HTML 5
Flarie
Before Flarie starts the production make sure you have shared your invoice details and received an order confirmation.
Convey your expectations for the campaign and share necessary brand instructions such as
Brand Book, assets, photos, product pictures or specific promotional material.
Format for the assets: PNG, PSD file, video 16:9 or 1:1 ratio.
Up to 3 feedback rounds are included in the production.
For any kind of questions regarding the production of the game email [email protected]
Video
Programmatic Video
Files MUST be delivered in the format: MP4
Maximum weight: 30 MB
Aspect ratio: 16:9
Maximum framerate: 25 fps
Sound limitations
Sound levels should be within -23.5 to -18 LUFS according to EBU128 and -22 to -17.5 dBFS according to Dolby LM100 in short mode digital input and BS.1770 Integrated Loudness between -24 and -22 with Highest reconstructed Peak Level not above -7
Max PPM peak +4.0 dBu (-14.0 dBFS) (Peak programme meter Type II with the EBU scale (IEC 60268-10 Type IIb), where 0 dBu equals -18 dBFS on the digital scale)
Max sample peak -7.0 dBFS
PLEASE use this test tool for audio check: https://tv4-loudness-check.b17g.net/
Video in-stream (Samsung TV Plus)
Supported in stream-formats:
Device: Connected TV
Ad Unit: Midroll
File/Format: MP4
File Compatibility: VAST2
Max video duration: 25 sec
Max size: 30MB
Video in stream (Discovery+)
Supported in-stream video formats:
Device: Connected TV, Desktop, Mobile
Ad Unit: Preroll and Midroll
File/ Format: MP4 and MOV
File Compatibility: VAST2, 3 and 4
Max video duration: 25 sec
Max size: 30MB
Outstream (SeenThis)
Send us existing video assets (16:9 ratio), maximum resolution (no weight limitation) and
SeenThis will adapt them for the ordered banner formats according to one of the options below.
What we need
Existing MP4 video
30 sec max (as per the limitations in the buying system, but we can help trim to preferred length)
What you get
Video cropped or borders added to suit appropriate formats
Borders blurred for the video to suit appropriate formats