Mannings and OMD have joined hands to reinforce the brand’s strong focus and proposition in health and beauty in its latest campaign ‘Many Healthy Returns’ to safeguard the health of Hong Kong people.
Live on 7 April, also known as “World Health Day”, the campaign aims to offer wellness solutions to all customers and help them build a healthy and beautiful self inside and out.
This comes as Mannings identified a rise in health-conscious culture post covid and believes that beauty thrives when we are healthy from within. Understanding that different individuals have different health needs, Mannings conducted an online consumer survey recruiting nearly 10,000 customers to share their needs and concerns on overall wellness, and translated the insights in its campaign communications.
Mannings takes the lead in promoting healthcare initiatives in Hong Kong in its latest campaign with the open-ended statement “萬寧‧一萬種健康 Many Healthy Returns”. It goes beyond a campaign slogan to reflect Mannings’ commitment to providing all-rounded healthcare solutions for the endless array of health and beauty needs and concerns.
As part of the campaign, Mannings presents three different online videos, depicting various health issues with professional solutions and recommended products available at Mannings to address the concerns. Amplified through various online videos, display and social platforms, OMD deploys a set of first-party data plus online audience signals to drive traffic, engagement and also on/offline sales with relevant messages to the audiences.
In terms of medium of promotion, OMD promotes the arrival of the new vertical in a multimedia campaign that deploys outdoor domination at active locations such as the Causeway Bay MTR exit and prime print ads.
“We are committed to providing products & services that continue to educate & encourage health & wellness to our customers. We endeavour to promote the importance of health and empower individuals to recognise and address their unique health concerns. We are excited to share with Hong Kong our breadth of health expertise with our latest campaign, enriching the wellbeing of all Hong Kong people to let them shine from within.” Grace Yan, marketing director, health and beauty North Asia, DFI Retail Group.
“As a long-standing media partner of Mannings, we are proud to showcase their innovative approach to healthcare. In the latest campaign, Mannings brings accessibility of health information to the public through a personalised and focused approach.” Jeff Lai, business director, OMD.
As one of the health and beauty chain stores in Hong Kong, Mannings offers a wide range of healthcare, personal care, beauty and baby products, along with expert services delivered by its professional healthcare teams, sharing a wealth of health knowledge and expertise.
To support Hong Kong people in their quest for better health, Mannings offers well-rounded, rich health expertise and knowledge from its healthcare teams, providing professional advice and free consultations from registered pharmacists, dieticians, beauty and health advisors.