OMD has today announced they have been reappointed as master media agency to DuluxGroup following a competitive pitch process. DuluxGroup includes well-known brands Dulux Paints (including British Paints), Woodcare (including Cabot’s), Selleys, Yates and B&D Doors.
OMD Melbourne will continue with their current remit of media strategy, planning and buying across all channels for DuluxGroup.
Aimee Buchanan, CEO OMD Australia, said “DuluxGroup and their iconic brands have been a part of the OMD family for over thirty years. 2020 saw a home improvement boom unlike never before and we are delighted to continue to partner with DuluxGroup at such a crucial time for their business.”
Kenny Stewart, Group Managing Director OMD Melbourne, said “DuluxGroup is on a journey of digital transformation and we’ve ensured that we have a team in place that can help drive that agenda across their portfolio. We are thrilled to keep DuluxGroup and their trusted brands within the OMD family.”
The win for OMD Melbourne caps off a successful close to the year for OMD, following last week’s announcement that OMD Sydney picked up the Greencross account.