OMD won all three Grand Prix at the 2026 M&M Global Awards, with OMD Worldwide named Agency Network of the Year, OMD Peru named Agency of the Year, and its ‘SOS POS’ campaign for Banco de Crédito del Perú (BCP) winning Campaign of the Year.
‘SOS POS’ led the network’s success, winning five category trophies and one Highly Commended honor. The campaign turned everyday POS terminals into emergency banking lifelines, helping Peruvians shut down stolen phones and protect their accounts in seconds.
Alongside the three Grand Prix, OMD teams picked up 10 category trophies and four Highly Commended honors across Peru, New Zealand, the UK, Germany, Lebanon and Greece.
Other wins came from Channel 4, McDonald’s and MSD, with OMD teams highlighting the network’s strength across financial services, healthcare, entertainment and technology.
The M&M Global Awards celebrate and recognize the best media and marketing campaigns worldwide, setting a benchmark for excellence across the industry.
OMD’s full list of winners at the 2026 M&M Global Awards is as follows:
Winners:
- Best Campaign for Entertainment, Media and Sport: Channel 4, ‘Dirty Business’ (OMD UK)
- Best Campaign for Financial & Utility Services: BCP, ‘SOS POS’ (OMD Peru)
- Best Campaign for Pharma, Well-being & Healthcare: MSD, ‘Love Creep’ (OMD New Zealand)
- Best Campaign Led by Content: MSD, ‘Love Creep’ (OMD New Zealand)
- Best Campaign Led by Data: BCP, ‘SOS POS’ (OMD Peru)
- Best Creative Idea: BCP, ‘SOS POS’ (OMD Peru)
- Best Response Campaign: BCP, ‘SOS POS’ (OMD Peru)
- Best Small Budget Campaign: McDonald’s, ‘The Filet-O-Fish Facebook Society of 2012’ (OMD UK)
- Best Use of Technology: McDonald’s, ‘From Gate to Plate: How Hyperlocal Targeting Made Store Conversion Measurable’ (OMD Germany)
- Best Use of Technology: BCP, ‘SOS POS’ (OMD Peru)
Highly Commended:
- Best Campaign for a Specific Audience: McDonald’s, ‘The Filet-O-Fish Facebook Society of 2012’ (OMD UK)
- Best Campaign Led by Cause: BCP, ‘SOS POS’ (OMD Peru)
- Best Response Campaign: International Committee of the Red Cross (ICRC), ‘Laws Under Attack’ (OMD Lebanon)
- Best Use of AI: BIC, ‘BIC Drop’ (Tempo OMD Greece)
For the complete list of winners, click here: M&M Global Winners 2026.
