The FAB Awards represent the highest level of recognition for creative excellence and effectiveness in the Food and Beverage sector.

This year, our clients and OMD teams demonstrated that we are not just keeping up; we are leading the way in creating what’s next in the food and beverage industry!

Cheetos, Doritos, and Bacardi achieved a total of six combined Gold and Silver awards in media and marketing, showcasing their status as leaders in the industry. Furthermore, PepsiCo was recognized as Brand Marketer of the Year for the second consecutive year.

Brand Marketer of the Year – PepsiCo
Gold for Best Use of Media (Confectionery & Snacks) – Doritos in Space
Gold for Integrated (Confectionery & Snacks) – Doritos Crash the Super Bowl
Gold for Best Use of Media (Alcoholic Drinks) – Sugarcane Vinyl
Gold for Branded Content & Entertainment (Alcoholic Drinks) – Sugarcane Vinyl
Silver for Experiential (Confectionery & Snacks) – Cheetos: The Other Hand x Thrillist Escape Room