OMD leads shortlist at the 2025 Festival of Media Cause Awards.

OMD leads shortlist at the 2025 Festival of Media Cause Awards.

The OMD network is joint first in the shortlist at the 2025 Festival of Media Cause Awards with 15 nominations.

Included in this list is the most-recognized campaign at the show – ‘Deal with the Trash’, a campaign for McDonald’s Sweden, which received four nominations: Best Environmental Campaign; Best Innovation for a Cause Campaign; Best Sustainability Campaign; and Best Local Impact Campaign.

OMD’s other nominations span three clients across three continents: 2degrees (OMD New Zealand); Al Joumhouria (OMD Dubai); and Mibanco (OMD Perú).

Additionally, MG OMD (UK) was nominated in the Best Internal Initiative category for ‘The Belonging & Islamophobia Taskforce’.

The Festival of Media Cause Awards aims to encourage more of the industry to seamlessly incorporate cause or purpose into their media strategies, showcase how media can be a force for good, and provide a platform to highlight and amplify the work currently being produced in this space.

View the full shortlist here: https://lnkd.in/ecxmKZgJ. Results will be announced on Thursday, November 20, 2025.