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Creating Advantage Beyond Automation

In a new piece for NewDigitalAge, Roxanne Gahol, Head of Strategy at OMD MENA, explores one of the defining tensions…

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Retail Media’s Next Phase Demands a New Agency Role

Retail media is entering its next phase, and agencies have a critical role to play in shaping what’s next. OMD…

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COMvergence has once again named OMD the world’s #1 media agency

In its latest global billings report, leading independent and international research company COMvergence has once again named OMD the world’s…