Retail media is entering its next phase, and agencies have a critical role to play in shaping what’s next.
OMD EMEA’s Ieva Butenaite and Parweez Mulbocus spoke with Retail Media Age’s Justin Pearse about how retail media is moving beyond test-and-learn — and what brands need to do now to drive sustainable growth.
From integration and standardization to creativity and accountability, they outline what the next chapter of commerce media demands from agencies and clients alike.
Read more here.
