From Paralysis to Scenario Planning in the Coronavirus Economy

Originally appeared on Advertiser Perceptions Webinars.

Since mid-March, Advertiser Perceptions has been tracking US advertisers’ reactions and planned responses to the COVID-19 pandemic. “In a world of disruption magnified by being in a global pandemic, human behavior is going to change. . . .” OMD USA’s Chief Client Officer, Shreya Kushari, said appearing on Advertiser Perceptions’ panel, From Paralysis to Scenario Planning in the COVID Economy. “When we think about planning for upcoming events and holiday seasons, we have to think through the lens of empathy and behavioral shift.”

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