Omnicom Media Group makes its move in minority media, launching a diverse creators’ network
OMD USA
4 Giugno 2021

Published in Digiday by Michael Bürgi

OMG’s Diverse Content Creators Network is a cross-platform planning and activation system that specifically targets minority-owned and diverse publishers and content creators, Scott Hagedorn, North American CEO of OMG, told Digiday for this exclusive. Expected to go live this summer, the network signed three major platforms as partners: Twitter and two others that declined to be identified at this time, with hopes of expanding the reach to other platforms in Q3 2021.

 

"We’re expanding the definition of a diverse publisher to include a new generation of self-publishing media entrepreneurs,” said Hagedorn. “In making these creators’ content accessible and actionable, we’re exponentially expanding the reach and impact of our clients’ media investments. "

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