OMD has been ranked among the top global leaders in the most recent Forrester Wave Report evaluation of top global media agencies, according to Campaign US.
Leader is the highest ranking of the four categories – Leader, Strong Performers, Contenders and Challengers. The Forrester Wave™: Global Media Agencies, Q2 2020 evaluated the offerings of the 10 most significant media agencies based on 29 criteria across current offering, strategy, and market presence.
As reported by Campaign US, «OMD is lauded for its expertise in harnessing technology and empathy to unlock new value. The agency is investing in quantifying the impact of media, further developing its cross-planning capabilities, and enhancing its consulting practices for both martech and adtech. OMD leverages the group’s omni audience activation and data platform as well as the media arm’s ecommerce, marketplaces, and investment management clout.
Experts note OMD as a good fit for CMOs looking for a connected communication experience. They added that the shop shows strength with a unified planning team, the use of private marketplaces to procure preferred inventory, and resources dedicated to audience activation. Clients like OMD for its media planning, buying, and econometric models.»
«As our industry confronts unprecedented disruption, clients are looking to their partners – agencies and analysts alike – to replace the unknown with the known,» says OMD CEO Florian Adamski. «In this environment, the informed analysis in the Forrester Wave is even more relevant and valuable to marketers — and the recognition as a leader is even more significant. For OMD, we believe that this is both a goal achieved and a commitment to be met every day as we work to reveal new ‘knowns’ for our clients around the world.»
OMD operates around a brand promise of “better decisions, faster” – an effort that earned consecutive Global Media Agency of the Year titles in 2019 and 2020; and fueled the best new business record among global media agencies in 2019.
Forrester is the leading research and advisory firm. You can read more on the latest report here.