OMD FWD: 6th August 2020
OMD EMEA
6 Agosto 2020

It’s that time of year! Tech giants such as AppleFacebook and Spotify have released their revenue reports.

 

A different type of release has come from Google in the form of a short film called ‘This is my YouTube’ that explores how users – with different backgrounds, jobs and interests – are connecting and using the platform.

 

News:

  • Facebook lends a helping hand 📈 The social media platform has organised various free educational sessions to take place throughout August with the aim to support black-owned businesses.
  • WhatsApp clears things up 🔍 With the help of Google, WhatsApp users will be able to search for more context on a link that has been forwarded to them. Take that, misinformation!
  • Snapchat faces the music 🎶 The app will be testing a new feature that lets users set their Snaps to music, a rival concept to TikTok. Get ready to put on your dancing shoes.
  • Disney+ just keeps on booming 👏 The Walt Disney Company’s CEO, Bob Chapek, announced that Disney+ has more than 60.5 million paying subscribers. People just can’t get enough.

 

Start-up news:

  • It’s a dog’s life with Obe 🐕 The Obe Smart Bowl is the ultimate tool for all pooch owners. With the help of a smartphone app, the system will monitor your dog’s meals and overall wellness. Sounds PAWsome!

 

Insights:

  • Last year, 78% of U.S. holiday shoppers used three or more different channels to do their holiday shopping.
  • According to recent figures released by Ofcom, Zoom users in the United Kingdom went to 13 million in April 2020.
  • According to Twitter, the daily tweet volume of the trending topic ‘camping’ rose by 67% between June 2020 and July 2020.
  • According to Pinterest, the number of male users on the platform has jumped nearly 50% in 2020 compared to 2019.

 

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