As published by Digiday on 7/14/21
Written by Tim Peterson
The Future of TV Briefing this week looks at how the competitive playing field changed between Amazon, Roku and YouTube versus traditional TV network owners for advertisers’ dollars in this year’s upfront market.
2021 was a leap year for streaming-only sellers in the TV advertising upfront marketplace.
Of course, it helps that, in this year’s upfront, the streaming-only sellers addressed advertisers’ qualms with their content by offering show-level transparency through data clean rooms. But advertisers also have seen the stats that support updating their assessments. Stats like more than 120 million people in the U.S. watch YouTube on TV screens and the Google-owned video platform matched Netflix’s share of total TV watch time.
Read more in Digiday’s latest Future of TV Briefing here.