As published by AdAge on 7/6/21
Written by Illyse Liffreing
As brands look to better reach and more authentically connect with diverse audiences amid the renewed social justice movement of the last year, there’s been a spike in interest in partnering with creators of color. At the same time, influential BIPOC creators are speaking out on the inequalities they have faced as they try to gain the same lucrative sponsorship deals as their white counterparts. Even as brands like Doritos, Logitech and Procter & Gamble make commitments to support BIPOC creators, these influencers are struggling to navigate a complicated brand environment and receive their fair share…
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