Celebrating Excellence: OMD New Zealand Dominates at the Festival of Media APAC Awards
Consistent creative brilliance combined with hard business results is the hallmark of great media strategy. OMD New Zealand solidified its position at the forefront of the regional industry by securing an impressive trophy haul at the prestigious Festival of Media APAC Awards. The wins directly validate OMD New Zealand’s commitment to delivering empathetic, culturally relevant, and highly effective campaigns for both government and corporate sectors.
Gold Success for Love Better (“Love Creep”)
Among the agency’s standout triumphs was the coveted Gold Award for the “Love Creep” campaign, developed in partnership with the Ministry of Social Development (MSD) for the Love Better platform. The campaign addressed complex youth relationship behaviors by utilizing a highly targeted, platform-specific digital strategy. By placing authentic, non-judgmental content exactly where young New Zealanders communicate, OMD successfully drove meaningful social engagement and measurable behavioral shifts. An incredible achievement, and even more significant seeing a New Zealand government client recognised on the global stage amongst the world’s best marketing and media work.
This award is a testament to what happens when brave clients, powerful storytelling, creativity, content and media truly come together with purpose. Love Creep tackled an important social issue in a way that genuinely connected with audiences and drove impact.
Driving Mass Engagement for McDonald’s (“Make it Click”)
Further demonstrating the agency’s commercial versatility was the major success of the McDonald’s “Make it Click” campaign. Tasked with driving immediate consumer action within a highly competitive quick-service restaurant environment, OMD utilized real-time data integration and localized mobile triggers. The campaign seamlessly connected digital incentives with physical drive-thru visits, generating significant commercial return and proving the power of frictionless, data-driven consumer journeys.[/vc_column_text][/vc_column][/vc_row]