With more than two decades shaping New Zealand’s media landscape — from transforming agency models to winning some of the country’s biggest accounts — Blair brings a proven track record in strategic innovation, client-centric leadership, and building high‑performing teams.
Backed by Omnicom Media‘s global capability and OMD’s evolved structure, Blair is set to accelerate what’s next for clients in an increasingly AI‑powered, tech-driven market.
OM NZ CEO Nikki Grafton said “Securing a leader of Blair’s calibre, with his reputation for trusted client relationships and transformational leadership, was a priority for us… His ability to harness technology, global intellectual property, and deep strategic insight — and apply them in ways that are relevant to the New Zealand market — will create significant value for our clients.”
Blair’s energised and excited for what’s ahead, saying, “OMD has been a fierce competitor in New Zealand for several years… The evolved structure of the team, powered by the collective resources of Omnicom Media, particularly in the AI and tech space, were compelling reasons to lead this team. The ability to unleash this combined capability and create what’s next for our clients has huge potential. Bring it on!”