OMD is set to be named the first-ever global media AOR for Merlin Entertainments
OMD is set to be named the first-ever global media AOR for Merlin Entertainments, a world leader in branded entertainment destinations across the UK, US, Western Europe, China, and Asia Pacific.
The decision follows a six-month competitive review that will see creative and media being consolidated within Omnicom, with adamandeve DDB handling the creative assignment, with support from TBWAWorldwide.
“Omnicom demonstrated that they will be key strategic partners, bringing innovation, thought leadership, and customer-centricity to support Merlin in driving business and brand growth,” said Merlin Entertainments Chief Customer Officer Craig Inglis. “This partnership will be pivotal in moving our marketing and content to a much more emotional positioning, focusing on the joy our experiences bring to the lives of our customers.”
