In Madrid, OMD Spain hosted its We Create What’s Next event, bringing together clients, staff, media partners, and industry leaders to unveil the new global positioning.

This vision reflects OMD’s commitment to helping brands lead with clarity, creativity, and cultural relevance in a world defined by change.

To bring that ambition to life, OMD Spain’s Managing Director, Cristina Barranco, took the stage to launch Atlas, a new research and activation tool designed to decode the emerging shifts shaping tomorrow and turn them into practical strategies for growth. A clear step forward in helping brands navigate what’s next, with purpose and precision.

Speakers at the event also included OMD Spain’s Lara Velázquez, Head of Strategy, and paloma canales, Strategy Manager, along with Joan Jordi Vallverdu, CEO, Omnicom Media Group Spain, and Paulo Areas, Chief Creative Officer, TBWA España.