CASE STUDY

MUDDY DACIA DUSTER

CHALLENGE

Awaken interest in the new Duster among urban audiences who have previously overlooked the Dacia brand. Shift perceptions to see Dacia as Essential but Cool, Robust and Outdoor, and Eco-Smart.

SOLUTION

We crafted a straightforward message linking adventure with joy. By providing curated trip tips for urban dwellers, focusing on unique experiences away from tourist crowds, we showcased the Duster’s capabilities. The strategy included creating special routes on Mapy.cz with engaging graphics and featuring a muddy Duster in high-end shopping districts for impactful visibility.

RESULTS

100%

increase in interest

500k

views on Instagram reels

73k

unique readers to our Native article

4x

first places at the NAA