OMD identifies opportunities and drives growth for business through ‘OMD Design’. ‘OMD Design’ is our bespoke communications strategic development process that positions human behaviour  (what people do and why they do it) at the centre. This enables us to build better connections between brands and people. ‘OMD Design’ encoporates 20 key modules across 4 key stages.

AMBITION, EMPATHY, CRAFT & ACTIVATION.

Having the right technology in place to faster and more effectively market your product or service is now crucial if you are to outpace your competition.  OMD are tech neutral, with strong relationships with all the key providers delivering consultancy and operational support across all areas of your martech stack including.

DATA. CONTENT, ADSERVING, WEB DEVELOPMENT  and ANALYTICS/VISUALISATION.

Our process takes your efficiently and smoothly through the process from ‘setting the scene’ to delivering the output.

Take OMD’s quick and simple Digital Transformation Audit and identify which areas you should be addressing in order to boost the performance of your digital communications. Moving from a basic to advanced capability (including data-driven content and AI supported media optimisation) can improve digital sales by on average 86%.

DRUM are OMD’s in-house creative agency and operate a new, more modern approach to creativity…  using data, tools and talent to go beyond intuition and truly understand your audiences behaviour and attitudes.

Whether you need a big idea to break into popular culture or personalised messaging at scale through dynamic content solutions – DRUM can help you to better connect with customers to drive growth for your business.

Services include CREATIVE STRATEGY, OMNI-CHANNEL CONTENT PRODUCTION (PAID EARNED and OWNED) and COMMUNITY MANAGEMENT.

OMD have an audience first strategy and we meet your audience wherever they engage with the world.

We also  invest more in media than any other agency in the world and as such have experts in all key adtech platforms (including all walled gardens), to successfully implement any omni-channel strategy.

Through our use of machine learning we can quickly understand what is driving the best results for your business and optimise in real-time for the maximum return on your investment.

In order to help you better understand how your communications are performing, OMD have a comprehensive set of business ANALYTICS services.  These fall into 3 key categories…

INSIGHT – Understand the market better through services such as  COMPETITIVE ANALYSIS and SOCIAL LISTENING.

PERFORMANCE ANALYTICS – Understand how your marketing is performing short and long-term with, BRAND TRACKING,  ECONOMETRIC MODELLING (understanding of the contribution of ALL drivers of sales and facilitating scenario planning) and MULTI-TOUCH ATTRIBUTION (understanding of digital campaign performance in real-time so can optimise accordingly).

VISUALISATION – OMD create bespoke visualisation tools and dashboards to enable you to visualise marketing performance at a glance at any time…