Media ideas matter when they solve real problems for brands and audiences — not just when they collect trophies.
That’s what OMD España has done with PepsiCo and PS21, earning a place in IPMARK’s Top 5 Excellence awards.
Pepsi Ring (Top Tactic) turned a real consumer frustration into a simple, memorable idea that reignited conversation around the brand.
Doritos – “Crispier, more annoying in the cinema” (Top Engagement) used a sharp product truth and a bold media idea to turn a restage into genuine Gen Z engagement.
These wins reflect how local OMD teams combine insight, culture, and creative media thinking to create what’s next.
Congratulations to PepsiCo, PS21, and the OMD España team for work that raises the bar on what media can do for brands.