OMD EMEA’s Adrian Okosun is named on Campaign’s Faces to Watch 2025.
Adrian is celebrated for his innovation in analytics and AI, client impact, and inspiring leadership in and beyond the workplace.
“Adrian isn’t just a rising star at OMD EMEA; he is a trusted partner valued highly by colleagues and clients…His fun, relatable approach to analytics to AI sets him apart. A highlight? Adrian used AI to predict the World Cup winner.” – Tosin Osho, nominator.
A huge congratulations on this prestigious acknowledgement.
Learn more about Adrian’s journey in Campaign UK’s full article here: https://lnkd.in/ezJFXdUz
From the nominator…
Tosin Osho, managing partner, OMD EMEA
Adrian isn’t just a rising star at OMD EMEA, he is a trusted partner valued highly by both colleagues and clients. He has expanded client scopes and leads measurement for one of our biggest accounts, having recommended investment that is projected to increase revenue by millions. His fun, relatable approach to analytics and AI sets him apart. A highlight? Adrian used AI to predict the World Cup winner, sparking agency-wide buzz and inspiring others to explore new tech. Adrian’s impact extends further than data; he co-leads the Multicultural Society, supporting underrepresented groups through care-home visits and sickle-cell-awareness events. He’s a founder of an initiative providing maths tuition for underprivileged students and manages successful ventures in rental cars and property, which doubled revenue in 2025. Voted “Unsung Hero” by colleagues, Adrian blends humility, innovation, and leadership, making him one of the most genuine and inspiring figures in our industry.
Over to the Face…
What has been a work highlight for you from the past 12 months?
Being awarded the Team Work Makes the Dream Work award at OMD EMEA’s recent awards ceremony. It was an honour to win as it showcases my enthusiasm for collaboration and bringing people together to achieve more.
What would be your elevator pitch to persuade someone to join adland?
Advertising is a mix of creativity and strategy. Would you like to share culture, tell stories that move people and influence business decisions? Adland is a dynamic, exciting industry, giving you the chance to learn, experiment and see the impact of your ideas in the real world.
Complete this sentence: the one thing I’d change about the industry is…
I’d like to see greater representation of people like me in the C-suite. Our industry reflects the world at the entry level, but true progress means diversity at the top, unlocking creativity, inclusivity and a future shaped by all voices.
AI: friend, foe or something else?
Your best friend. Embrace the change and it will change your life for the better. It won’t be easy, though it will be worth it.
