This podcast series takes a look at industry news and trends, explore a day in the life of different Fusers as well as special guests discussing their take on the industry. In this episode, we hear from Jonathan Drakes who co-authored Fuse’s first publication Merge Sport: How technology will revolutionize sport for fans. He talks to Susie about why the next decade is going to be the most technologically disruptive period we’ve seen for sport. Susie also speaks to Kate Houghton about her work delivering the fantastic McDonald’s festival tour campaign which has seen her go to the likes of BBC’s Biggest Weekend to take the McFlurry Van brand experience to festival-goers. Click to download more episodes on iTunes, Spotify or SoundCloud.
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