Think with Google: Q&A with Cathy Collier

What do key thinkers and advertising minds in Canada think about online video? OMD Canada CEO, Cathy Collier, talks to Google about how OMD works with clients to plan and measure their media around consumers, not channels. “People are looking for authentic content,” Collier explains, so “as brands have a better understanding of who their consumer is and the ability to talk to them directly through segmentation and data, that authenticity will come through”.

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