Spotlight on Empathy at SXSW 2019

OMD EMEA’s Chief Strategy Officer, Mark Murray Jones, and Strategy Managing Partner, Kate Ivory, join OMD Sydney’s Head of Strategy, Peita Pacey, to discuss their stand out topics from SXSW 2019. From the new role of empathy in marketing and why empathetic companies are more successful, to why friction is so important and is at risk in the increasingly ‘convenience-mad’ consumer landscape.

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