Retail Revolution 2017 – The Future of AI in Retail

Brands can’t afford to underestimate the power of Artificial Intelligence, OMD EMEA’s Retail Revolution study revealed. In 2017, in partnership with Goldsmiths, University of London, we embarked on a dedicated research project investigating the possibilities, potentials, and pitfalls of implementing bots in a retail environment. Through qualitative exploratory techniques, expert interviews, a retail focused hackathon and a quantitative online survey across 13 European countries with over 15,000 nationally representative respondents – the Retail Revolution gives insight into how consumers accept, understand and trust AI, exposing how brands can implement AI services that deliver meaningful human impact.

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