Retail Revolution 2020 – European launch of OMD’s global research study
OMD’s global research initiative, Retail Revolution, began in 2017 and has evolved over the last three years to uncover how consumers accept, understand and trust AI in their daily lives. Through multiple research phases including quantitative and qualitative methodologies, we have tracked over 30,000 respondents across 13 global markets, 21 shopping categories and 65 future retail scenarios.
In March 2020, we celebrated the launch of the latest Retail Revolution findings with our people, partners and clients. The first half of the day allowed OMD to present The Retail Revolution Report, followed by an interactive discussion with an expert panel.Back to thoughts