OMD wins most new business across Europe
23 Fevereiro 2021

OMD closed 2020 as the most successful agency across Europe, according to the latest R3 New Business League for Europe.

The agency won a total reported 241 wins with an estimated 70.7 USD $m win revenue, putting OMD in the top spot ahead of MediaCom (with 187 wins and 46.7 USD $m win revenue) and Havas (59 wins and 40.6 USD $m win revenue).

Wins from brands such as Lidl, Estee Lauder and Ring and expansion of services from existing clients such as Fedex, saw OMD offices across Europe adapt to the new world of virtual pitching with success.

A true point of differentiation for OMD has been the development and roll-out of the Fast Start Suite. Conceptualised during the pandemic but built for the future, these tools and platforms have been designed to guide clients through the new fluctuating media landscape, enabling them to make Better decisions, faster.

OMD’s EMEA CEO, Guy Marks, said “2020 was a challenging year for everyone, with significant impact on the pitching landscape, leading to some reviews being postponed and others pivot to remote processes. I’m incredibly proud that OMD closed 2020 top of R3’s new business league and with more net new business than any other agency in EMEA.

This award is testament to the tenacity and agility of all OMDers across the region. Not just in how they adapted their ways of working, but also how they have ideated and developed client solutions remotely. This achievement sharpens our focus for 2021 and aids in the development of how we bring our industry-leading talent, capability and tools that our clients need to succeed in this volatile landscape, to the forefront – I am excited for the year ahead.”



You can download all reports from global consultancy, R3, here.

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