Kate Brady, Head of Media Partnerships and Innovation for PepsiCo North America sits down with OMD Signals to discuss the brand new partnership with Quibi. Quibi is a brand new mobile-only platform that focuses on short-form video content. The videos on offer are A-list standard, high-quality bursts for on-the-go consumption. Brady discusses what makes this partnership a match made in heaven and how it places PepsiCo at the forefront of culture and innovation today.
OMD Signals podcast will feature interviews from the world’s top innovators, thought leaders, and disruptors; to help find patterns, shifts, and discontinuities that provide insight to determine new areas for client growth. In short, Signals is your innovation compass and competitive advantage. Our podcast complements our continual effort to track signals to help us identify trends and pursue innovation to keep ourselves and clients on top of what’s percolating. All to stay ahead of the pace of innovation and make Better decisions, faster. Click to listen now and to download more episodes on Apple Podcasts or Spotify.