OMD ranked #1 by R3 for Europe
10 February 2022

OMD closed 2021 as the most successful agency across Europe, according to the latest R3 New Business League.

OMD won a total reported 127 wins with an estimated 100.5 USD $m win revenue, putting OMD EMEA in the top spot ahead of Wavemaker (with 189 wins and 97.9 USD $M win revenue) and MediaCom (118 wins and 61.2 USD $m win revenue).

OMD’s industry-leading digital and strategic capabilities, complemented by Omnicom’s holistic marketing operating system Omni, and OMD’s guiding end-to-end process OMD Design, played a crucial role in OMD EMEA’s exceptional new business performance in what was a record-breaking year.

2021 saw OMD EMEA triple its YoY new business billings by winning and retaining in excess of $2bn of reviews including Mercedes Benz, Philips, IAG, Ferrero, L’Oreal, Channel 4, & UK Government.

As well as topping R3’s league, OMD EMEA was named EMEA’s best performing media network in the 2021 RECMA Vitality & Structure Diagnostics Report.

For further information and to download all reports via R3, click here.

Stay in the know

Sign up
Successfully subscribed! Thank you!

By continuing to use the site you agree to our privacy policy