OMD FWD: 5.04.2023
OMD Worldwide
11 April 2023

This week’s FWD covers YouTube and Coachella’s partnership expansion. Coachella 2023 kicks off next weekend, and YouTube announced that all six stages will be live-streamed on YouTube.

Additionally, when nothing is live in-between sets, the streaming platform will air “on-the-ground coverage of the art, artists, installations, behind-the-scenes Shorts, and more, capturing the complete Coachella experience for the audience watching at home.

There will also be “Exclusive Merch Drops” to spotlight YouTube Shopping and Premium Pre-Parties.


Latest Innovation:

  • Zest Cooking is an online service offering cooking lessons and 10-minute prep recipes crafted by professional chefs and includes a digital shopping assistant. Ingredients are delivered to one’s door from Whole Foods via Amazon delivery.

Latest Insights:

  • Meta launches Click to Messenger ads in Reels to lean into increasing short-form video and private message behaviors.
  • Instagram tests collaborative feeds to help users engage over interests in common.

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