This week’s FWD covers YouTube and Coachella’s partnership expansion. Coachella 2023 kicks off next weekend, and YouTube announced that all six stages will be live-streamed on YouTube.
Additionally, when nothing is live in-between sets, the streaming platform will air “on-the-ground coverage of the art, artists, installations, behind-the-scenes Shorts, and more, capturing the complete Coachella experience for the audience watching at home.
There will also be “Exclusive Merch Drops” to spotlight YouTube Shopping and Premium Pre-Parties.
News:
- Yesterday Donald Trump’s son shared a fake photo of Trump in New York created with AI on Twitter and has been viewed over a million times by users.
- Snapchat+ adds Generative AI backgrounds for subscribers. Using a text prompt, users can change their profile display backgrounds.
Latest Innovation:
- Zest Cooking is an online service offering cooking lessons and 10-minute prep recipes crafted by professional chefs and includes a digital shopping assistant. Ingredients are delivered to one’s door from Whole Foods via Amazon delivery.
Latest Insights:
- Meta launches Click to Messenger ads in Reels to lean into increasing short-form video and private message behaviors.
- Instagram tests collaborative feeds to help users engage over interests in common.
