This week’s FWD covers the latest on ChatGPT. Omnicom and Microsoft have partnered to integrate Microsoft’s ChatGPT model into Omni, Omnicom’s data and insights orchestration platform.

Slavi Samardzija, CEO of Annalect Worldwide, revealed that there are more than 25 applications being developed through Omni, including automating insights for strategists and planners and innovative ways of activating media optimization workflows.

In a dedicated Azure environment, Microsoft’s cloud platform, Omnicom teams can “develop new custom trained and use-case-specific models within Omni as well as support overall automation and transformation efforts,” Samardzija said, adding that teams are evaluating confidentiality and privacy in the process.

News:

• Google combines Google Brain and DeepMind to form Google DeepMind, a unit tasked to achieve faster progress and collaboration in AI innovation.
• Twitter announces that all advertisers will now have to pay for verification to run adverts on the social network in a bid to boost Twitter’s subscription revenue.

New Innovation:

• Koniku, a neurotech start-up, has created a neurocomputation platform that interacts with odor and allows computers to smell. The technology is capable of sniffing out bombs and detecting disease.

Latest Insights:

• Snapchat’s Partner Summit previewed new updates, tools, and new stats on usage trends and evolving behaviors.

• Instagram has launched the ability for users to add up to five links in their Instagram bio, expanding on its capacity to drive traffic.