OMD FWD: 22.02.2023
OMD Worldwide
28 February 2023

This week’s FWD covers the latest with ChatGPT, as hundreds of books written via ChatGPT have appeared on Amazon in recent weeks as people begin to cash in on generative AI.

Mary Rasenberger, Executive Director of the writers’ group the ‘Authors Guild’, has said that “This is something we really need to be worried about, these books will flood the market, and a lot of authors are going to be out of work. Ghostwriting – by humans – has a long tradition, she said, but the ability to automate through AI could turn book writing from a craft into a commodity.”

Nearly 300 books have been written or co-written by OpenAI’s AI software and are listed on Amazon, ranging from fantasy fiction to self-help and non-fiction genres.


  • Google is creating a competitor to OpenAI’s chatbot ChatGPT, called Bard. The AI chatbot will have many of the same functions as ChatGPT but is designed to augment Google Search.
  • Patrón Tequila serves AI-generated margaritas to create consumers’ perfect cocktails for National Margarita Day, using consumers’ dream destinations and favorite ingredients.


  • Retinize creates immersive experiences in AR and VR for brands, including TV networks and car manufacturers. The company’s Animotive product is set to disrupt the 3D animation product process by allowing anyone to be an animator.

Latest Insights:

  • Meta announces the initial test of ‘Meta Verified’, the platforms’ paid verification scheme on Facebook and Instagram.
  • TikTok launched the beta revamp of its creator fund called the ‘Creativity Program’ to generate higher revenue and unlock more opportunities for creators.

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