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Warner Bros. marks 20 years of ‘Elf’ with Roblox: Warner Bros. marks 20 years of ‘Elf’ with an immersive Roblox experience. Consumers can take on various ‘Elf’ roles in Santa’s workshop in exchange for presents and digital wearables.

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Google reveals removal of tracking cookies: Google has revealed the next steps towards the removal of tracking cookies. On Jan. 4, Google will begin limiting cross-site tracking for some users by restricting website access to third-party cookies by default.

Snapchat shares automotive brand promotions: Snapchat shares insights on the potential of promotions for automotive brands. A recent survey gathers insight into Snapchat’s role in users’ automotive buying processes.

Diageo outlines five 2024 consumer trends: In a new report, Diageo outlines five key consumer trends for 2024, including neo-hedonism, betterment brands, conscious well-being, expanding reality, and collective belonging.