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X reveals 2024 development plan: X provides insights into its 2024 development plan: “2023 was foundational for X, and 2024 will be transformational.” The plan declares X as a “video-first platform” and shares a range of new stats on its current performance and more.

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Meta’s new disclosure digitally altered ad content disclosure: Meta’s new disclosure requirements for digitally altered political ads are now in effect. Advertisers looking to run ads about social issues, elections, and politics are now required to indicate when their ad “contains a photorealistic image or video, or realistic-sounding audio, that was digitally created or altered by AI or other methods.”

Disney Tech & Data Showcase highlights: Disney ties mood to messaging with contextual ads amid ad-tech roll-our. The company also unveiled a new shippable ad format and has expanded its clean room offering.

MrBeast tests X’s ad revenue: Popular content creator MrBeast uploads video directly to X for the first time as the platform leans into video content. Elon Musk immediately shared MrBeast’s post: “First MrBeast video posted directly on 𝕏!” Musk posted.

Pepsi Wild Cherry targets millennials: Pepsi introduces the “Get Wild” campaign, targeting millennials living the realities of “adulting.” The ads cater to their digital habits with media buys on social, podcasts, and mobile gaming, and partners include the “Call Her Daddy” podcast and Candy Crush.